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|Traded as||NYSE: FIT|
|Founded||San Francisco, California, United States (October 2007)|
|Headquarters||San Francisco, CA, USA|
On May 7, 2015 Fitbit announced it had filed for IPO with a NYSE listing. The IPO was filed for $100 million. The company's trading symbol is "FIT".
A wireless base station is included to receive data from the Tracker and also charge its battery. When connected to a computer the base station will upload data to the Fitbit website, where a number of features are available: seeing an overview of physical activity, setting and tracking goals, keeping food and activity logs and interacting with friends. Use of the website is free.
The Fitbit Classic tracked only steps taken, distance travelled, calories burned, activity intensity and sleep. It was designed to be a small black and teal device that could be clipped discreetly onto clothing and worn 24/7.
At the TechCrunch50 during the "Mobile" session on September 9, 2008, Fitbit received positive reactions during its panel from experts like Rafe Needleman, Tim O'Reilly, and Evan Williams who cited its wearability, price point, and lack of subscription fees.
Fitbit UltraA new hardware upgrade was announced on October 3, 2011, called the Fitbit Ultra. The new features included:
- an altimeter that measures elevation gain in terms of floors, with one floor roughly equivalent to ten feet.
- a digital clock visible on the device's display
- a stopwatch that can be used to time activities
- randomized "Chatter" messages show when the Ultra is moved after sitting idle for a while, and there's a custom field to write in a personal "Greeting".
- new colors (plum or blue, as opposed to the original teal)
Fitbit OneAnnounced on September 17, 2012, the Fitbit One is an update to the Fitbit Ultra that uses a more vivid digital display, has a separate clip and a separate charging cable and wireless sync dongle. The Fitbit One and the Fitbit Zip were the first wireless activity trackers to sync using Bluetooth 4.0 or Bluetooth SMART technology. The wireless syncing is currently available on iOS and Android devices such as the iPhone 4S and higher, iPad 3rd generation, iPod touch 5th generation, Samsung Galaxy Note II and higher, Samsung Galaxy S III and higher, LG G2, HTC One, Moto X, and Nexus 4 or higher. Fitbit One can record several daily activities, including but not limited to, number of steps taken, distance travelled on foot, number of floors climbed, calories burned, vigorously active minutes, sleep efficiency, delicate movements during sleep, number of wake-ups during sleep, etc.
Fitbit ForceThe Fitbit Force was announced on October 10, 2013. It has an OLED display that shows time and daily activity. The Force tracks a number of statistics in real-time, including steps taken, distance traveled, calories burned, stairs climbed and active minutes throughout the day. At night, the Force tracks sleep and can wake a user silently with a vibrating alarm.
On January 13, 2014 it was reported that an unconfirmed number of Fitbit customers who have purchased the Force have complained about skin irritation after wearing the Force for extended periods of time. Fitbit stated on its website that the company consulted with medical professionals whose assessments are that these irritations are most likely allergic reactions to nickel, a component of the surgical-grade steel or the adhesives used to assemble the Fitbit Force. Fitbit, working with the Consumer Protection Safety Commission, recalled the Fitbit Force on February 20, 2014. On March 12, 2014 the Consumer Product Safety Commission (CPSC) made the recall official. At that time it was revealed that The Fitbit Force had caused about 9,900 injuries. Its is no longer for sale on Fitbit's website to buy.